Hiring a brand ambassador and working with models for hire is among the current tactics that many companies are pursuing in order to increase business. But, what does a brand ambassador actually do for your brand?
Increase Popularity with Target Audience. A brand ambassador can help you appeal to your target audience. When consumers see a relatable person, they are more likely to be drawn to your brand.
Because brand ambassadors often know your target audience, they are also great assets for crafting sales strategy.
Putting a Face to the Brand. Modern customers are more likely to trust a human over a faceless brand or corporation. Having one or more people speaking about your brand and sharing their experiences with your products helps establish a higher level of trust with consumers. Having a human to represent your products also helps establish a level of emotional connection with your brand.
Broaden Audience. Having someone represent your brand who is actually knowledgable about your product can also help you grow your target audience. Consumers who may not have known about your products can become customers if you have a good brand ambassador on the team.
Promotional Events. If you find a reliable brand ambassador who happens to live in your city, you may be able to have them attend promotional events. Because brand ambassadors have an intimate knowledge of your brand, they are uniquely qualified to present your company and your products at promotional events and conferences.
Increase Brand Growth. Whether they are recommending your products to friends or sharing information about your next “big thing” brand ambassadors can definitely help grow your business by expanding your customer base.
Working with an Event Staffing Agency NYC If you want to find promotional modeling in NYC or another major city, working with a reputable agency can help ensure that you’re hiring the best.
While there are many people who aspire to be brand ambassadors, sifting through hundreds of applications and holding dozens of interviews can be exhausting and time-consuming. This is where an event staffing agency can help by allowing you to choose from a list of pre-vetted ambassadors.
At Julia Valler Staffing, we pride ourselves on our ability to pair brands with qualified brand ambassadors. Our online photo and video selection system makes it easy for brands to choose the right candidate to represent their brand and our account executives are always happy to answer questions and assist with the selection process.
If you are looking for the best ambassador to represent your brand in NYC, call us today and we’ll be happy to help!