Hiring the right promotional staff for your event is an important step towards making your promotional event, street activation, store opening, product launch, or any other marketing event successful for your company.
Here are seven things you should know about promotional modeling NYC before you hire promo staff.
1. Small Staff, Big Impact. Promotional staff can have a huge impact on the success of your brand. Working with experienced promotional staff for hire can bring positive attention to your product and your company. However, untrained, or unprofessional, promo models can leave a bad impression on your guests — an impression that will be associated with your brand.
2. Get the Right Help. Hiring promo models off the street is risky. If you post a general add, you are stuck with sorting through resumes and conducting interviews. Even then, if you aren’t careful, you may end up hiring someone irresponsible or unprofessional. This is where working with an event staffing agency is beneficial.
Most event staffing agencies employ models for hire and will allow you to choose from a pre-vetted list of models for hire. We recommend exploring several local agencies so that you can compare offerings and price points.
3. Ask About Hiring Processes. If you’re working with an agency, ask how they hire and train their staff. The best event staffing agencies are extremely selective and only hire about 5-10% percent of their application pool — this helps ensure that you’re working with the best! Also, many top agencies offer continued professional training to help ensure that their promo models are the best.
4. Knowledge is Key. Your promo staff should be familiar with your company and your products in order to effectively promote these to the public. While many models for hire are quick learners, we suggest inquiring about setting up a training session prior to the event.
5. Insurance and Liability can Get Tricky. It’s easy to forget about insurance when hiring promo staff. However, if something happens to go wrong, you may be liable. If you work with an agency, make sure that the agency offers insurance for their models, you can even request a COI (Certificate of Insurance) for your event.
6. Choosing May Be Easier than You Think. We definitely recommend selecting your own models. After all, you want to select the staff that fits your brand and no one understands your brand better than you! While holding live castings is time-consuming and expensive, many event staffing agencies offer a photo or video presentation so that you can get an idea of who you’re hiring from the comfort of your home or office.
7. Don’t Underestimate the Importance of Uniforms. While it may be tempting to opt for plain clothing during the event, having uniforms makes your promo staff look more professional. You also have the option of creating a branded uniform to further draw attention to your brand. If you have no time or budget to create a branded uniform, ask the agency what uniform they can supply.
At Julia Valler Staffing we are committed to helping our clients achieve event success by offering a well-trained selection of event staff, including promotional models, for hire. With nearly a decade of experience, we serve clients in the NYC area.
Visit our website to hire promotional models