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6 Key Areas of Event Marketing

Julia's Blog about Event Staffing / June, 30th, 2022 / ~ 10 minutes read
Event marketing encompasses many different styles and types of marketing methods. You can get an idea of the 6 different kinds of event marketing that you can offer to expand your business and brand, improve staff morale, and increase customer loyalty.

What is Event Marketing

Event marketing is a very effective type of marketing tool that you can utilize. Believe it or not, event marketing is not limited to just store opening, product launches, and corporate parties. This wide ranged marketing concept includes the planning of festivals, concerts, conferences, exhibitions, meetings of government officials, etc.

Entertainment Activities

Types of entertainment can include, concerts, fairs, shows, holiday parties, and more. The goal of these types of events is to improve relationships among staff members, expand your client support, and expand your target market.


For entertainment events, the goal is to create an interesting form of entertainment that will attract the attention of your target audience. In order to hold a successful entertainment event, perform research on your target audience, and from that, you will get an idea of the interest, taste, and other data of your audience. Based on this information, it will be much easier for you to create an impactful event that will get the results you want to achieve.


event marketing

Business Events

This type of event marketing's purpose is to strengthen and reinforce business relationships with business partners. These types of events can include conferences, forums, seminars, etc.

A key part of business events is to have accurate planning of the timeline within your event. When starting a business event, it is critical to plan for transportation and logistics of import
ant equipment and to have an effective leader in charge of the coordination and planning of the events.

Sporting Events

This type of event promotes new sports or little-known sports to get more people interested in attending their sporting events. These kinds of events can include competitions, seminars, championships, etc. The main complication with organizing this event is having a reliable point of control over the event and the parties involved in the event planning communicating effectively. and correctly aligning their responsibilities with one another.

Team Building

Team building event marketing improves relations and communication between employees, to increases job satisfaction, and to creates an atmosphere that bonds team members who are working together towards a common goal. These kinds of events can include games, training, master classes, etc. You need to have someone in charge of coordinating and planning this event who is highly efficient and organized.

Promotions

Team building event marketing improves relations and communication between employees, to increases job satisfaction, and to creates an atmosphere that bonds team members who are working together towards a common goal. These kinds of events can include games, training, master classes, etc. You need to have someone in charge of coordinating and planning this event who is highly efficient and organized.

Events for the Customer

These types of events are used to increase the loyalty and positive feeling of the customer to the brand. They can include a special customer day, a new location opening event, a business breakfast, etc. This type of event marketing is a combination of business and promotion events. The main challenge is organizing an event that is festive but also has a strong plan to improve the brand's reach.

Event Marketing Success Key

90% of event marketing success is the right staff. You need to find the right staff who have the right skills, experience, and training to perform the job well and yield positive results.

About Julia Valler Brand Ambassador Agency in NYC

event marketing
Julia Valler is considered one of the leading Brand Ambassador agencies in the NYC metro area. Our event staff in NYC are highly acclaimed for their professional demeanor, years of experience and training, and exceptional job performance.


Julia Valler has been providing staffing for events successfully for almost a decade. Our brand ambassadors in NYC have the right charisma, job experience, marketing skills, and dedication, to take your marketing event to a whole new level! Give us a call today to learn more about our brand ambassadors in NYC.

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