Marina Shick, Sales & Marketing Director at Julia Valler Event Staffing, explains why the distinction becomes especially important at a multiday event like G2E:
“The real advantage of working with an agency is accountability. You are not managing a collection of individual workers—you have one partner responsible for attendance, preparation, performance standards, and replacements throughout the event. If plans change or an issue arises, the exhibitor can stay focused on the booth while the agency manages the staffing solution.”For exhibitors, this structure provides greater consistency across every shift. Staff receive the same briefing, follow coordinated appearance and conduct standards, and represent the brand as one team—helping create a more reliable experience for both booth visitors and internal sales representatives.